Supporting the community with the Commodore Collection

Hieu Tran received much-needed support from The Smith Family’s Learning For Life program to provide books and essential learning resources through his school years.


Adelaide is a city that means a lot to us – it’s where the Holden business began, where we’ve manufactured vehicles for five and a half decades, and where a huge community of people are touched by our business.

That’s why we’re proud to announce an official charitable partnership with Australia’s largest children’s education charity, The Smith Family, to support 55 young people (one for each of our Elizabeth manufacturing years) in the northern suburbs of Adelaide through their Learning for Life program over the next five years. It’s one of many ways we are saying thank you to a community that has supported us for a very long time.

We’re funding this through the donation of proceeds from an exciting live auction, with three limited-edition vehicles up for grabs to Holden die-hards, car collectors and anyone else who wants to throw their hat in the ring. The online auction will take place in real time at our Holden Dream Cruise celebration on 15 October, and we’re ambitiously hoping it will raise at least $360,000 for charity. It’s called ‘The Commodore Collection’, and will see some of the last cars to roll off the Elizabeth production line go under the hammer, including a Director #5, Motorsport #5 and Magnum #111.

The Smith Family’s Learning for Life program recognises that disadvantaged children need extra support to stay at school and go on to further studies or a job. The charity’s General Manager for SA & NT, Graham Jaeschke, says our funding will provide families with financial support for education-related expenses, such as uniforms, books and excursions, and links families to a Smith Family coordinator in their community who connects them with vital out-of-school learning programs and educational opportunities.

“For the one in seven Australian children and young people who live in poverty, the effects of family hardship often flow on to negatively affect their time at school as well.

“By providing these students with the support they need to succeed in their education, we’re able to provide them with the best chance at breaking the cycle of disadvantage,” says Mr Jaeschke.

Nineteen year old northern suburbs student Hieu Tran understands just how much of a difference the support of The Smith Family can make.

Now studying architectural design at The University of Adelaide, he has received the Learning for Life sponsorship since Year 7, and says the assistance he received not only underpinned his education, but also his broader life skills.

“I will always be grateful to The Smith Family and my wonderful sponsor, who provided me with both financial and emotional support over a very long journey,” he says.

In addition to funding The Smith Family Learning For Life sponsorships, and in tribute to the late Peter Brock, 50% of proceeds from the Director will be donated to the Lighthouse Foundation, a charity patroned by Beverley Brock that supports the homeless.


To find out more about how to get involved in the fundraising auction on 15 October, visit and keep an eye on the Holden Dream Cruise Facebook event page.